CURATED ASSORTMENTS
30+ years of jewelry expertise behind every collection we create and curate.
Curated by Experience
30+ Years of Jewelry Expertise. 100+ Internationally Recognized Brands. Now Bringing That Experience to Independent Retailers.
For more than 30 years, Elestal has supported internationally recognized brands with jewelry design, product development, and supply.
Today, we bring that same expertise to independent retailers—helping you choose the right styles, build a balanced assortment, and make jewelry easier to merchandise, test, and grow.
Designed with Retail in Mind
Our broader jewelry collection spans earrings, necklaces, bracelets, rings, and more—from timeless everyday pieces to fresh, fashion-driven styles.
Every assortment is considered from a retail point of view, balancing the elements that matter when products reach the sales floor:
Design · Category · Material · Color · Price Point · Commercial Appeal
The goal is simple: give you enough variety to keep your assortment interesting, while making it easier to find products that work for your customers and your store.
More Choice. Less Guesswork.
A good jewelry assortment is about more than choosing individual styles.
It means finding the right mix of everyday pieces and newness, balancing categories and price points, and giving customers enough choice without overloading your inventory.
That is where our experience comes in.
Whether you are adding jewelry for the first time or expanding an existing category, Elestal gives you access to a broader product collection backed by decades of design and retail experience.
Start Curated—or Build Your Own
Every retailer starts differently.
If you want an easy starting point, choose one of our ready-made Launch Promotion Kits, with products already selected to create a balanced opening assortment.
If you already know what works for your customers, explore individual styles and build your own mix.
Either way, you can start at a level that makes sense for your business and add more as you learn what sells.
Timeless $199 Starting Kit
A Reliable Place to Start
A curated selection of versatile, proven styles designed to provide a strong foundation for starting or expanding a jewelry category.
Timeless focuses on easy-to-wear pieces that work across different customers, outfits, and occasions—making it a simple way to introduce jewelry without starting with a large assortment.
Explore Timeless Kit
Cosmo $199 Starting Kit
Fresh Styles with More Personality
A fresh, fashion-forward assortment for retailers looking to bring more energy, variety, and personality to their jewelry offering.
Cosmo mixes easy-to-wear pieces with more noticeable details, giving customers something new to discover while still keeping the assortment approachable.
Explore Cosmo Kit
Boutique $499 Kit
A More Complete Jewelry Presence
A broader, display-ready assortment designed for retailers who want to create a more complete jewelry category in-store.
With more styles, categories, and points of view in one assortment, the Boutique Kit gives customers more to explore while giving you a stronger starting selection to test across your store.
Explore Boutique Kit
Build Your Own Assortment
Already Know What Works for Your Customers?
Explore individual styles across our broader jewelry collection and create your own mix.
Choose the categories, materials, colors, styles, and price points that make sense for your customers and your store.
Start with a few pieces, build a larger assortment, or add new styles alongside products you already carry.
Shop All Jewelry
Not Sure Where to Start?
You do not need to have the entire assortment figured out before you begin.
Start with a curated kit, test a few individual styles, or talk with our team about the customers you serve and the space you have available.
We can help you find a practical starting point—and adjust from there as you learn what sells.
Experience Behind Every Assortment
For us, curation is not about following every trend.
It is about using years of product experience to understand what belongs together, what gives retailers enough variety, and what makes an assortment easier for customers to shop.
That same approach runs through everything we develop at Elestal—from individual styles to complete retail-ready assortments.
Find the Right Starting Point for Your Store
Start with a curated assortment or create one of your own.
Explore Launch Promotion Kits
Shop All Jewelry
BOUTIQUE $499 KIT
A More Complete Way to Start
The Boutique $499 Kit is designed for retailers who want more than a small introduction to jewelry.
It brings together a broader mix of styles and categories in one display-ready assortment, giving your store a more complete jewelry presence from the start.
Rather than building the category piece by piece, you begin with a balanced assortment that gives customers different looks to discover—and gives you more opportunities to see what they respond to.
More Variety, One Assortment
The Boutique Kit brings together different jewelry moods without making the assortment feel disconnected.
From refined everyday pieces to stronger fashion statements, the mix gives customers multiple ways to shop while keeping the overall presentation balanced.
To make the assortment easier to understand and merchandise, we organize the Boutique Kit into four curated Style Edits:
EARTH · SPARKLE · EDGE · MUSE
These are not separate Elestal collections.
They are four distinct points of view within the Boutique Kit, designed to bring variety and structure to one complete assortment.
Four Curated Style Edits
EARTH
Natural, Warm & Easy to Wear
A softer mix built around natural stones, pearls, warm finishes, and organic details.
Nature brings texture and an easy, grounded feel to the assortment, offering pieces that work naturally with everyday wardrobes and relaxed styling.
SPARKLE
Refined Shine
Clear and colorful stones bring light and polish to this edit.
From subtle accents to more noticeable sparkle, these pieces add an elevated finishing touch without feeling overly formal.
EDGE
Bold, Modern & Confident
Bold chains, mixed metals, hoops, and stronger silhouettes give Edge a more modern point of view.
These are the pieces that bring contrast and attitude to the assortment, giving customers an option when they want something with more presence.
MUSE
Feminine with a Twist
Hearts, sculptural shapes, softer curves, and fashion-forward details come together in Muse.
The edit feels feminine without being overly traditional, bringing personality and a more expressive side to the Boutique assortment.
Four Different Moods. One Complete Kit.
Nature, Sparkle, Edge, and Muse each bring something different to the display.
Together, they create a broader assortment that gives customers more ways to find something that feels right for them.
You can merchandise the four edits together, separate them across your store, or adjust the presentation around the way your customers shop.
The structure gives you a starting point without locking you into one look.
Built to Help You Learn What Sells
The Boutique Kit gives you enough variety to test different styles, categories, and customer preferences from one starting assortment.
See which pieces customers reach for.
Learn which looks work best in your store.
Restock the strongest sellers and adjust the mix over time.
Instead of trying to predict everything before you begin, you can start with a balanced assortment and let real sales guide what comes next.
Start with the Kit. Make It Your Own.
The Boutique Kit gives you a curated foundation, but it does not have to stay exactly the same.
As you learn what works, you can reorder best sellers, introduce new styles, and explore the broader Elestal collection to shape the assortment around your store.
Start curated.
Then build from what sells.
Ready to Bring Jewelry Into Your Store?
We help you choose it.
We help you display it.
We help you sell it.
We make it easy to reorder.