HEALTHY MARGINS
Retail-friendly pricing designed to support healthy margins—even during promotions.
Illustrative Example
Here is a simple example of how that can work:
See the Margin in Action
Illustrative Example $30.00
Suggested Retail Price $7.50
Example Wholesale Cost $21.00
Retail Price After 30% Off ~64% Gross Margin
Even after a 30% retail promotion, this example still leaves approximately 64% gross margin.
That gives retailers more flexibility to participate in promotions while maintaining meaningful margin on the sale.
Built for Boutique Economics
Great Jewelry Needs to Work for Your Customers—and Your Business.
A product can look great on the sales floor, but the numbers still need to make sense.
Elestal’s pricing structure is designed to give independent retailers room for healthy margins while maintaining consumer-friendly retail prices.
That means more flexibility to sell at full price, run seasonal promotions, or offer occasional discounts without giving up all of your margin.
Margin That Leaves You Room to Work
Retail rarely happens at one price all year.
There may be holiday promotions, special events, end-of-season offers, or customer incentives.
Starting with a healthy margin gives you more flexibility when those moments come.
Rather than pricing products so tightly that every discount hurts profitability, Elestal is structured to leave retailers more room between wholesale cost and suggested retail price.
Room to Sell. Room to Promote. Room to Grow.
Healthy initial margins give retailers more options.
Sell at full price when demand is strong.
Offer a promotion when it helps drive traffic.
Create bundles or special offers around key retail moments.
And still leave room for the business behind the product.
The goal is not simply to offer a low wholesale price.
It is to create a pricing structure that works in a real retail environment.
Built for Real-World Retail
Independent stores need flexibility.
Some products may sell quickly at full price. Others may be included in seasonal promotions or paired with apparel, gifts, and accessories.
A healthier starting margin gives you more freedom to make those decisions based on your store—not because the pricing leaves you no choice.
Full Price. Promotional Price. Still Room to Work.
More Flexibility for Promotions
Promotions can be useful, but they should not automatically erase your profit.
With more room between wholesale and retail pricing, you have greater flexibility to use:
Seasonal Sales · Store Events · Customer Offers · Bundles · Limited-Time Promotions
without having to discount every product to an unsustainable level.
Put More Margin Behind What Sells
Healthy margins work even better when paired with smarter inventory.
Start with a manageable assortment.
See which products customers respond to.
Replenish the proven sellers.
Then put more of your inventory budget behind products that are already working.
This helps reduce unnecessary stock while giving successful products more opportunity to contribute to your business.
A Category That Can Earn Its Space
Jewelry can offer strong value in a relatively small retail footprint.
It is easy to merchandise alongside apparel, handbags, gifts, accessories, or near checkout—and gives customers another way to add to their purchase.
When the assortment, pricing, and replenishment strategy work together, jewelry can become more than an add-on.
It can become a healthy part of your product mix.
Better Margins Give You More Choices
We believe retailers should have room to make their own decisions.
Room to sell at full price.
Room to promote when it makes sense.
Room to test new products.
And room to grow the styles that perform.
ROOM TO SELL. ROOM TO PROMOTE. ROOM TO GROW.
Retail-friendly pricing designed with independent stores in mind.
Illustrative example only. Actual wholesale costs, retail prices, promotions, and margins vary by product and retailer.